As a SaaS marketer or founder, you have your work cut out for you. For one, acquiring new customers for a new software solution requires a different approach than a traditional service or physical product. It’s not something physical that customers can touch, feel, or smell. They also likely won’t get how it works or why it’s valuable right away.
It can also be tough to stand out in an increasingly crowded space. Experts predict the SaaS market will reach $381 billion in revenue by 2030, so how do you cut through the noise and connect with the right people?
And then there’s every SaaS marketer or founder’s least favorite word: churn. Not only do you need to regularly attract new buyers to your solution, but you also need to make sure they stick around and keep paying for your service.
As a result, your marketing costs can quickly get out of hand as you try to cover all your bases. For example, you might’ve tried the ‘everything, everywhere, all at once’ approach, where you try to blast out as many marketing messages on as many channels with the hopes that somebody, somewhere, converts.
You’re throwing spaghetti at the wall and hoping something sticks. And maybe a few noodles might, but you have no idea why or whether you can turn that success into something repeatable or scalable.
There’s the ‘quantity over quality’ approach. You’re all about generating leads as quickly as possible. Maybe you’ve got ads running to your free trial or a lead magnet generating tons of email sign-ups. But those leads aren’t converting, and you realize you spent a lot of money on a pipeline full of duds.
This leads us to the last common mistake SaaS companies make: prioritizing customer attraction over retention. Maybe you’re getting a lot of people in the door, but they don’t stick around for long. So every month, you feel like you’re back to the drawing board and blowing through your ad budget trying to fill a leaky funnel.
But what if there was a better way? A way to ensure that you were only spending your marketing spend on efforts that will attract and retain your best-fit customers and nobody else?
Well, we’ve got three words for you: predictive customer insights. Without in-depth customer insights, it’s impossible to build a subscription-based product that customers really want, create content that drives acquisitions, and identify your best leads (let alone close them!).
And we’re not just talking demographics. We’re talking about the true motivation behind why people buy your product. The attributes or actions are the best predictors of revenue.
But once you know exactly who your best people are, you don’t have ‘spray and pray’ because you can tailor your campaigns and messaging to reach this audience. You don’t have to spend a ton of money trying to get in front of as many people as possible – you only have to find the right people. And you can optimize your product for the people who derive the most value from it, helping you increase your customer lifetime value and reduce client attraction costs.
And if you’re wondering how to get these consumer and market insights, that’s where we come in. Our behavioral science will demystify your customers so you can create messaging and conversion marketing campaigns that connect. So say goodbye to trial-and-error tactics and bloated budgets and hello to predictable and efficient marketing results.
Ready to take the guesswork out of your SaaS marketing strategy? Contact us today to find out how to get better marketing results… fast!
